Force Of Habit is an experiment-driven independent game studio.


Pollen Patrol

Play Online

Your queen needs your help! Play as Fizz the Bee as you collect pollen to transmit back to the hive.


  • Pseudo-3D arcade action!
  • Authentic yesteryear super-scaler graphics!
  • Jazzy tunes!
  • Bees!

Created with Tom Waterhouse (2dforever) and Jeremy Howard (Spicy J Audio) during Global Game Jam 2018 (theme: "Transmit") in January 2018.

Winner of the "Most Polished Game" award!


Force Of Habit is a tiny, experiment-driven, independent games studio based in Bristol, directed by Ashley Gwinnell.

Things we love:

  • Experiments with game mechanics
  • Super-slick tweens & game feel
  • All things unusual & interesting: demoscene / shaders / visual effects / art styles

We specialise in the things we love, but also rapid prototyping, native development and web game projects.

Interested in work for hire? Get in touch!

Ashley Gwinnell

Director. Art & Development

Ashley is an avid game jammer and tinkerer who co-founded Force Of Habit in 2012 after graduating Computer Science at Bournemouth University.

He is honest & forthright with game design feedback and has one of those thick / funny Bristol accents.


15 Mar

@CalmDownTom hey, nice! congrats!

15 Mar

RT @GroundShatter: We are delighted to be working with @RisingStarGames on our badassery cop game RICO! Check out our newest trailer: https…

14 Mar

Guess who just submitted a talk to @developconf… The deadline is today!

10 Mar

@st33d The formatting of your todo list looks very much like mine! 👍

Latest from the blog

Autumn Equinox

Hi everyone,


It's been a busy spring/summer here at Force Of Habit (hence the delay in blogging, sorry!). Lots of events, showcases, and behind the doors, lots of work-for-hire happening too. Now the days are getting shorter, and the nights longer, I thought I'd write a post to round everything up.



  • Reboot Develop
  • Jamchester
  • ReVersed Festival
  • Develop Game Jam
  • Ludum Dare
  • EGX Leftfield Collection

Read More